Invisible Influence (Jonah Berger) Visual Synopsis by Dani Saveker

Invisible Influence (Jonah Berger) Visual Synopsis by Dani Saveker

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Understanding, and where possible embracing, influence is a fascinating area. There are incredibly interesting points within the book and many surprising ones. Once you begin to realise how much and how easily we can be influenced, you look at things with a new lens. As with many subjects, awareness is always the first and most important step.

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