Contagious (Jonah Berger) Visual Synopsis by Dani Saveker
£3.00
This is the second of Jonah’s book that Dani has captured - the first being Invisible Influence .
Contagious focuses on the 6 areas “STEPPS” that enable something to spread - whether this is a product, brand, business or idea. Building “word of mouth” and understanding what and why this happens is beautifully explained.
Just as with Jonah’s other book, this is simply structured and clear in message and content. It’s easily digestible and has lots of actionable ideas. A great read - and also fascinating in its research, facts and figures.
Click here to buy the book today at Amazon (.co.uk)
Click here to buy the book today at Amazon (.com)
Click here to find out more about the author
