Philotimo (200th Anniversary of Greek Independence) visual synopsis by Dani Saveker

Philotimo – The Anchor and Guiding Principle of a Nation and its People

On 25 March, 2021, Greece will celebrate its 200th Anniversary of declaring its independence from Ottoman rule. This poses a unique opportunity for Greece to look at its evolution and decide what it wants its identity, and by extension its national brand, to be.

THE DOWNLOAD FILE YOU WILL RECEIVE DOES NOT HAVE A WATERMARK

Philotimo—literally meaning to honour one’s friend—is the root of the Greek identity.

This was a special commission by a Greek marketing practitioner who has spent the last 15 years branding products and services across FMCG, drinks, luxury and fashion brands. Applying these powerful practices onto something that matters, his motherland, he will show you how Philotimo can be the anchor for a proud and forward-looking national brand.

Read the article: www.InsightsCaffeine.com 

Read on LinkedIn: www.LinkedIn.com

Watch a video about Philotimo: HERE